A long term client recently asked me to set up a new website for him. He showed me examples of what he was looking for, sent me the copy for it, I researched royalty free images and set up the web hosting after registering the domain he requested.
But when he started asking me when was I going to get the website up and timing was getting urgent I kept wondering why he couldn’t see the site? I’d done the work, uploaded the new site and sent him the link. We went round in circles for a couple of days and then we spoke on the phone. I assured him I’d made all the changes he wanted from his first viewing and then he said he’d send another email with more changes.
That’s when I discovered I’d registered a different domain name to the one he thought was being registered. He had asked for it over the phone. And he’d had business cards made but I hadn’t seen them so hadn’t picked up the error.
This shows the importance of the written instruction, as opposed to the spoken one.
What caused the error? The. A simple word ‘the.’ I’d registered a domain name without it, he thought the domain had ‘the’ included. We’re resolving the problem but I thought it important to share here how easy just a letter or two, or even one word, can make a difference, especially to a domain name… and business cards.