I know I’m going to get people arguing with me on this one but hear me out.
If you’re running a Virtual Assistant business then you are servicing clients who need your help. Those clients come from all walks of life and not all of them live on the internet as many VAs do (me included).
So, to get in front of them we have to go out and meet them. That means doing face-to-face networking and meeting people in person.
Yes, we have the avenues of the internet, Twitter, Facebook, LinkedIn, industry based forums, hobby based forums and all sorts of other discussion groups. Yes, we have online advertising, ezines, newsletters, articles, blogs and so on. And yes there are a multitude of millions of people online. And along with that you also have a multitude of millions of other sites to compete with, other people networking also.
But… what about your neighbour and the person across the road? What about the business owner down the street or around the corner? What about the local business person who attends business networking events and never even heard of a Virtual Assistant let alone know what one is? What about that business operator who cannot type over 10 wpm or doesn’t understand how different software programs work, let alone know how to use the internet? Aren’t they missing out on knowing about how you can help them? And you have a much smaller number of people to compete with and sometimes not even one. The odds for getting new clients are increased considerably.
There are many places to meet people offline. Business networking groups is just one option. There’s the post office, supermarket, library, church, sporting club, school – wherever you go and wherever people congregate.
Check locally where you live – chambers of commerce, BNI, rotary, school groups, clubs, anywhere where groups of people get together. And volunteering can help – it definitely works. I’ve volunteered (given back to community) in some way or another most of my business life – I’ve been in business over 16 years. It definitely pays to be out there amongst people who will notice you and tell others about you.
If you choose to market only online you stand to miss a good percentage of potential clients who look elsewhere for the type of services you have to offer.
Make sure you ALWAYS have business cards with you.