I know that many decide to cold call to get extra business, or even just to start out. Personally I’ve found that a very disheartening way to do things but I know that some really do excel at this type of communication and successfully achieve their objectives.
So, if you’re considering using cold calling as a form of drumming up business, may I suggest you learn from the following?
I just had a phone call from a guy (whose accent was difficult to understand and he spoke way too fast) wanting to know if I had a website for my business? I suspect he’s trying to drum up business.
My response to him was ‘how did you find me?‘ as I know all forms of advertising I do always includes my web address.
He answered ‘the Yellow Pages‘.
I told him our website is listed in the Yellow Pages with our advert. I hope he could hear the smile in my voice.
He said he was sorry for bothering me and hung up very quickly. mmm, think he might have been a bit embarrassed.
I think if people are going to do cold calling for business they really need to think it through and do a little bit of research first, don’t they? Hopefully he’ll be more observant for the next person he calls 🙂