When you’re starting out in business it’s exciting to plan and design your business card so that it reflects what you want it to show. But don’t despair if you don’t get it right the first time. Opt to get only 250 or 500 made at first and see how they go and then get more made further down the track. If you’re regularly attending networking events, meeting people, or even including your card whenever you send any correspondence or pay bills by post, you will soon go through them. The cards aren’t worth anything to you if you keep them on your desk or in a drawer – they’re meant to be given away! And if you give two, three or more to one person, they can pass some on and still keep your contact details for themselves (great for getting referrals).
I’ve recently updated mine to reflect my ‘new’ official role as a VA Coach. I thought it should be reflected on the card and it was a good excuse to look at it and revamp it. My ‘old’ cards are only 4 months old and will still be used, but I thought I’d have a small batch of the new ones made up to try out and give out. Add to that I’ve joined the International Coaching Federation and since I’ll be attending their meetings here in Melbourne I thought I should reflect my coaching status on my card. I welcome your comments if you want to have a look!
If you need ideas for business cards of your own, why not invest in Ivan Misner’s book ‘It’s in the Cards’? Excellent book with great ideas and lots of coloured visuals in it. KMT