If you’re going to specialise in an area it is important that you develop some kind of sample or showcase of what you can do and achieve so when clients ask, you can show them. There are occasions when it is really important to the client that they can see what you can do first. However, it is equally important you need to keep client work private, so it’s possible you might need to mock some things up if you’re not able to showcase other work because of confidentiality. Instead of waiting for that dream role to come along, why not spend some of your time putting some samples together? That way it helps you to explore what a program can do (as well as yourself). Worth thinking about.
Kathie is the former owner of VA Directory and is former past President of the Australian VA Association. She founded the Virtual Assistant industry in Australia in the mid 90s, having already been operating a home-based secretarial service. Today the VA industry covers a multitude of office-based services for clients worldwide.

Diane Coville says
A great post Kathie. I have been in that situation, where a prospective client asks for samples of my work. I have had issues showing examples, because it is client work I have done and I cannot share that work if a client wants their work to be private and confidential. I have explained to prospective clients that I honour that confidentiality. In some cases, I have created mock documents or scenarios (ie. to Social Media strategies and processes or SEO or other work I have done) .and I keep all mention of the clients brand or name out of it. I’ve actually lost opportunities when the prospective client wants to see actual work done for my clients. “Sorry….but I cannot reveal that information so feel free to find someone else”.