I was at a meeting with a new client today, well, actually 3 men who represent a group and the group will be my client – if that makes sense? Anyway one of the men had mentioned he’d never heard of Virtual Assistants before and thought that one of the others had made up another new technical term, as he was prone to do. The man who had introduced me to the group has been a client of mine for over 7 years and had mentioned that the Virtual Assistant who looked after him could look after this group too and that’s how the meeting for today developed.
I laughed and said that ‘no, it’s not a new technological term and the industry is over 11 years old’. He responded by saying he had actually gotten back to his office and looked up ‘virtual assistants’ on the internet and was surprised when he found thousands of references for an industry he never knew existed.
It still amazes me that people haven’t heard of us but it does show how important it is for each and every VA to consistently promote, market, network and speak to people, letting them know that we exist and what we do.Â It can’t all be done virtually and online – we need to go out there and meet people too! And, of course, each VA has a different set of skills and services on offer which means we can appeal to a wide variety of client industries. So, get out there and network, network, network and promote, promote, promote. People will only look for us if they know we exist – you don’t know what you don’t know! KMT