In my last post I mentioned I get a regular enewsletter for the professional speaking industry. I provide virtual assistant support to a number of professional speakers, both here in Australia and in the US.
I believe it’s really important, as a service provider, to keep abreast of my clients’ industries and what is happening for them. So when I can, I register for ezines and newsletters, join their discussion forums or even register for events. Sometimes the clients ask me to subscribe so I can report back to them and advise of things they need to know about. Sometimes that means I have to explain what something is or how it works, because I may have a better knowledge of whatever that item is – usually something to do with the web.
If you feel you don’t have a handle on your client’s industry and how it works, then it is vital you get that information as quickly as you can. Ask your client about industry publications, and do the research. The more you can help them, the more valuable you become in the operation of their business.