I do. I have been since the second year of my business. That means I’ve been producing a newsletter for around 14 years now on a monthly basis. I missed a few months here and there in the early days but it has been monthly for quite some time now.
In the early days, it was printed and posted and I would periodically hear from people who had a copy passed on to them from the recipient. That was always nice to hear. I would sometimes use a guest writer for the main article but mostly I’ve written the articles myself, teaching clients and others about our industry and the services we can provide for them with the various tools and technologies available to us. Without doing a hard sell – I just like to share information and stories.
The newsletter shifted to email delivery around 1999 but I didn’t save them! I should have. The archive I have online dates back to July 2000.
What is the value of a newsletter? It keeps your name in front of people. I’ve often had people say to me that they had heard from me just when they had a new ‘job’ that needed doing and they were thinking about who to contact. Me, of course! But ‘out of sight’ often means ‘out of mind’ as well so a timely newsletter is ideal to prompt their memories.
Yesterday is a perfect example. I sent out my monthly newsletter and got a reply email from a company who was just thinking about how to contact me because they had a new job coming up – a fairly large one. I knew that not everyone on my list had seen the email yet – my broadcast system lets me know that, so to already have gained one job from the mail out is a good thing.
If you’re not yet doing a newsletter for your business contacts, don’t you think it’s time you did?