The question asked by many new VAs is: Do I have to have a niche?
I see this discussed on various forums and while the intentions are good on behalf of those VAs who respond, I find that sometimes their enthusiasm for what they feel is right may be holding others back.
The following is my answer:
I think as your business grows and develops you eventually discover a niche that’s right for you but unless you really do know what you want to do at the start, I don’t feel people should be limiting themselves. Some are very lucky and do know this but the majority don’t.
I was a generalist to start with and to some degree, still am. However I tend to focus on WordPress blogs and sites, web hosting, database and shopping cart management today. It was bookkeeping many years ago and for a 10 year period it was association management – something I fell into by accident but discovered was the perfect fit for me for that period of time.
While I agree it is good to find your niche, I’d hate for new VAs to feel like they cannot progress and move their businesses forward because they’re hung up on trying to work out what their niche is. At the start they should stick with what they do best and if that service provision covers a lot of different types of people and industries (such as word-processing for example) then so be it. Eventually they’ll discover they’re either attracting the same type of clients (i.e. authors or Thesis students) or they will find there are particular types of work they enjoy (such as transcriptions).
For more articles on developing a niche for your VA business, why not read these?
Developing your niche (My story)