I sometimes wonder just how much effort some put into building their VA businesses? They join a network or forum, put up a website and then I see very little of them after that. Sometime later I get told they’re closing their business or resigning from the network.
What has taken place in between? Have they worked their networks, spent time marketing, have they gotten to know other VAs to increase the opportunities for sub-contracting or outsourcing? Have they participated in forums and learnt what other successful VAs have done to get to where they are now? Have they been visible amongst their peers or even to their potential client base?
We can provide the information and outline what we’ve done to build our businesses. On the VA forums so many VAs talk about what they’ve done and get excited when they’ve gained a new client. But in the background there are several who are silent, they don’t join in, they don’t ask for advice and for all intents and purposes, are invisible to their peers.
That doesn’t mean they’re doing nothing in their business but when you don’t see them and then later on they say they’re closing down, you have to wonder what they might have done to get their businesses working.
In my eyes, number ONE has always been: networking. Networking amongst your peers and learning from them and then networking amongst potential clients. This can be done online via forums, at LinkedIn, Facebook, Twitter and other avenues and also offline at the many business networking opportunities that abound out there! Whether it’s informal through churches, schools (parents of other kids), sporting groups, etc or through formal networks run by councils, industry associations, BNI, Chambers of Commerce, etc, there is sure to be a network or two out there that you can attend and get to know other business owners at.
Before you consider whether it’s worth building your VA business have you really done all that’s involved to make it work?