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The importance of follow up

We read often the importance of follow up when networking and meeting people for the first time but what about when they’ve already begun using your service or product?  How many of you follow up afterward to see how things are going?

A couple of years ago I decided to set up an autoresponder series for follow up after clients fill out the job request form on my website.  I hadn’t realised how valuable this simple action would be.  Over that time I’ve received really valuable feedback as well as some excellent testimonials.  It’s also helped me discover clients who might have ‘fallen between the cracks’ and didn’t get a VA when they requested one. Few and far between but it does happen now and then and provided me the opportunity to correct that.

The latest response I got from a new client is this and it’s a great start to the day, I can tell you.

Thank you for the follow-up email. At this point all is well with my virtual assistants, and work is proceeding.

This site is fabulous, I am happy with all aspects of the service. I would not hesitate to use these services again, and will be recommending you to all in need.

If you don’t have some kind of system in place to follow up client requests then I encourage you to make a plan to change that today.

Kathie M Thomas

Comments

  1. Janet Janowiak says

    21 November 2009 at 1:25 am

    This is a great idea, Kathie! I have a manual system in place right now for follow up. I will need to put this autoresponder on my list of things to do.

    You are awesome – always full of great ideas!

    Keep it up, please.

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  2. Kathie Thomas says

    21 November 2009 at 10:06 am

    Thanks Janet. Such a simple thing to do and so easily overlooked – I’m surprised I didn’t do it years ago.

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  3. Dr Wright says

    29 November 2009 at 12:51 pm

    This is a great topic for your blog. I have 10 business cards from virtual assistants and have never gotten a follow up card or call or even a nice to meet you email.

    Dr. Wright
    The Wright Place TV Show
    http://www.wrightplacetv.com

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  4. Lawrence Perry says

    30 November 2009 at 11:01 pm

    i agree, A good follow up Virtual Personal Assistant will allow the business owner to manage his time well which is very important.

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VA Directory was established in March 1994 by Kathie M. Thomas.

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