This is a topic that applies to everyone in business. Some businesses have it easy. They have a service or product that people are seeking out every single day of the week.  And so it would appear they don't have to do a lot to be found. The reality is they need to look at their 'real estate', i.e. where they are located physically for the foot traffic to pass by, or where they are located virtually, i.e. their domain name, keywords, etc to allow searches to find them.  So there are costs … [Read more...]