I love the excitement of new VAs as they get their very first website up and running (or any business person for that matter) but sometimes I feel they get carried away with using the latest buzzwords and acronyms. While it's important to demonstrate you are current with technology and the times, it is very important not to assume that readers of your website are.  Many will still be doing keyword searches on old terminology (e.g. 'secretary' instead of 'VA' or 'virtual assistant', typing' … [Read more...]