Somewhere along the line the general public (and clients) have been given the idea that you can engage one VA and get everything done! What a neat idea that is.

Trouble is, it’s usually far from the truth.

The reality is that some VAs are generalists, i.e. they can do wordprocessing, database management, website management and even help with social media. I’m one of those VAs. But when it comes to including book-keeping, graphic design, public relations, marketing and even sales, then the reality is the client needs to start thinking in compartments, just as the corporate world does.

In the corporate world an organisation will have a department that manages their staff, another that manages the finance, another for public relations, then graphic design, web design and so on. You get the picture don’t you?

Then it makes sense, surely, that a client could therefore need several VAs to support them as their business grows and develops.

Our industry has grown in leaps and bounds over the past 14+ years, however it still has quite a way to go yet as it’s important that the public, and potential clients, understand who we are, what we are and what we can do to help them daily in their businesses.