If someone sends me an email (unsolicited) promoting their products and expecting some interest and hopefully a sale, wouldn’t it be in their business interests to sign off their name properly, add their business name (if they have one), include contact details (other than a generic email) and perhaps even a website?

I mean, if they’re in business, promoting to people online, wouldn’t it make sense to make the best possible use of their time with their email to encourage people to do business with them? After all, if I met them somewhere and they handed me a card with just their name on it, it wouldn’t mean much would it?

Maybe I’m a snob but I would prefer to do business with people online, who send me sales information emails unsolicited if they gave me something to work with. Otherwise I have no idea who they are, or how good they might be or how good their product is.  I’m just saying…

P.S. I’m not asking people to start spamming me – I’m just pointing out that sometimes what appears to be a genuine one-off email looking for business is spoilt because the sender didn’t think it through.