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How do I find my niche?

This is a question I see from time to time in VA forums from new VAs struggling to work out what they should be offering and how to attract clients. Personally, sometimes I think the focus on 'niches' gets in the way of people starting up their businesses and here are my thoughts. Can I tell you I never had a niche when I started over 23 years ago? I just did whatever was needed, typing, data entry, minutes of meetings, bookkeeping, phone answering. Whatever I could do. It was three years … [Read more...]

Learn about your client’s industry

There is good value in learning as much as you can about the industry/ies your clients work in. If your niche is a particular industry this is even more important.  Each industry will have a number of things to help educate people in that industry: newsletters, magazines, trade shows, industry association events and the list goes on. It makes sense, that if you want to provide the best value you can to your client/s in a particular industry, then why not subscribe to their online newsletter? Or … [Read more...]

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VA Directory was established in March 1994 by Kathie M. Thomas.

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