I have a story I tell at conferences and other events when speaking about how my business became international. I talk about my first international client – a lawyer who lived in Picardy, France in 1997.
Imagine my surprise at a recent event when a gentleman with a South African accent came up to me to tell me that a lady he lived next door to in New York for 11 years knew this very same client. He was her landlord.
That’s the first time I’ve ever had anyone come up to me to say they knew this man or had a connection to him in some way. Amazing! The lawyer had not only used my services and that of some of my team members for years, but also referred us to more clients in France, then South Africa and eventually Sydney. Amazing!