Have you viewed your business card and website with your prospective clients' eyes lately? Over the past year I've noticed a trend in business cards having minimal details. Websites are often the same. A name, perhaps a business name, an email address (or, on their website a contact form) and a mobile phone number. That's it. Often the email address is not a domain address, i.e. they're using their ISP email, gmail, hotmail or similar. When considering whether I want to do business with … [Read more...]
When the client search is on
When we are new in business, or business is slow, the client search takes place. Sometimes it's hard to know where to look, what to do, who to contact, in order to secure clients quickly. After all we're in business to make money and to do that we need clients. Where do they come from? They should come via our own efforts of networking, connecting with people, both offline and online, and helping people to learn about our services. They should come from our own personal databases and personal … [Read more...]
Call me a snob, but…
If someone sends me an email (unsolicited) promoting their products and expecting some interest and hopefully a sale, wouldn't it be in their business interests to sign off their name properly, add their business name (if they have one), include contact details (other than a generic email) and perhaps even a website? I mean, if they're in business, promoting to people online, wouldn't it make sense to make the best possible use of their time with their email to encourage people to do business … [Read more...]
