Don’t stop!!!

It’s a busy time of year isn’t it?  Here in Australia many businesses are winding down for the year with Christmas/New Year and Summer holidays just around the corner.  And let’s face it, if you’ve had a busy year with barely a break, the need for rest and relaxation is most important. I am taking time off too, with my husband, so we can enjoy our home, our surroundings, sleep in, go for drives and do some things around the house that we haven’t yet had time to do.

So, what is my title about?  I came across a great article via a Twitter daily news called “No Room at the Inn”. The title caught my attention and it would for anyone familiar with the Christmas story.  So what was important about this message and how does it relate to business?

This is Paul’s story about how he was so busy he was knocking back work. And how a kind client jolted him into the realisation of what he was actually doing.

I have often told my VA team (and other VAs via this blog) how important it is to never stop marketing.  Never.  Because the work dries up a few months later and then you have to start all over again. Better to keep doing, than to stop and have to wind back up again. I know, been there, done that. Read Paul’s story here to find out what I’m talking about.