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Being a VA doesn’t mean ‘cheap’

I get amazed by the (thankfully small) number of people who contact me looking for, and I quote ‘

I could do with a good inexpensive VA. My experience with them has been poor.  Would appreciate your advice on this score.

My response to this person was:

Re ‘inexpensive’ VA.  Not sure what you mean by that exactly. I don’t have any on my lists who charge what the Asians charge but I do have Virtual Assistants in 11 countries, all English speaking and writing and depending on their cost of living, their rates can differ considerably.

I’m sorry your past experience has been poor – it is really important for us to have a clear idea of what type of work you want done so we can ensure you get a good match for that need.

If you’d like to email me and let me know what you are looking for, then I can facilitate looking for the right VA or VAs.

Her response back to me was to ask if I had anyone from India on my list. Obviously she’s looking for someone who charges $5 or less.

All I could do was reiterate that my team come from a mainly corporate background, are highly skilled and need to charge rates that relate to their cost of living, i.e. they are not going to charge only $4 or $5 an hour when they live in a country that won’t support that kind of very low income.  I’m positive she does not live in a similar country and would not survive on those rates herself. Why does that mean we have to accept such low rates.  Does she consider our work to be so lowly?  And yet she has obviously had a bad or poor experience on the VAs she’s engaged previously.  Isn’t there a connection there somewhere?

Kathie M Thomas

Comments

  1. Sandra Worseling says

    8 September 2010 at 9:24 am

    Hi Kathie, I agree with everything you have written. You know the old saying? “You pay peanuts, you get monkeys”.

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  2. Marietjie Steyn says

    8 September 2010 at 10:08 pm

    Hi Kathie, what an exceptional post, thank you. I think a lot of people are from the opinion that VAs are the “cheap” outcome to their administrative needs. Isn’t it because lots of articles and blog post state something like “Virtual Assistants – A Low Cost Solution to Office Administration” or “A virtual assistant can do just about anything for you, from investment research to booking movie tickets, and their rates can be as low as $5 per hour”? Wow, I cannot even imagine that VAs in South Africa should even consider quoting $5/hour.

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  3. Kathie Thomas says

    8 September 2010 at 10:25 pm

    Yes Marietjie, and most of the people who write those articles really have no idea or knowledge of what our industry is about. They see or hear something and start to write about it. It’s amazing how far incorrect information travels. Kind of like a rumour you know? Those things travel fast too.

    The reality is we are a low-cost solution when business owners look at how much they earn per hour versus the time they need to spend on admin stuff. Makes sense for them to outsource it so they can be earning whatever their hourly rate is, instead of working on stuff that isn’t income generating but necessary. However, many seem to equate the need for admin support with ‘cheap’ labour. I wonder what their business is really worth to them and whether they truly want to invest in it?

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Trackbacks

  1. Cheap, Cheap, Cheap… :: Business Mums Blog says:
    8 September 2010 at 9:17 am

    […] read an excellent post this morning by Kathie Thomas about being a VA doesn’t mean ‘cheap’. Kathie makes some very good points, especially about charging enough so you can meet your cost of […]

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  2. Competing With Overseas VAs « Crisler Professional Services, LLC says:
    4 October 2010 at 12:11 pm

    […] Posted in Virtual Assistant Business tagged Asia, India, Outsourcing, Overseas VAs, Virtual Assistants at 1:11 am by crislerprofessional The media has done the domestic VA industry a great disservice. I’ve done considerable research for my blog, to find news stories that support the use of VA services by large corporations, mid-size and small businesses.

    All I could find were numerous clips on how business owners have found themselves a “great deal” by hiring overseas personal/virtual assistants. In many areas of Asia and India, VAs are charging in the ball park of $4.00/hour for most services. Although the initial response of a prospective client to learning about this extremely low rate might be euphoric, as time progresses this optimism will probably change to regret.

    As a member of IVAA, I have come in contact with a great number of Virtual Assistants here in the United States, Canada, Australia and Europe who began their businesses after working for other companies and employers. Some of them complimented their years of work experience in the industry with higher education earning Bachelor and Master degrees, pursued business certifications etc.

    Additionally, starting and growing a business as an owner presents a necessary vested interest in the success of the business.  This means the reputation, image and quality of work produced is the responsibility of the owner. Their clients are earned through good old fashioned hard work and dedication as well as referrals. Business relationships are formed and bonded with superior customer service and attention.

    After speaking with business owners who have tried working with VAs in Asia and India, their biggest complaint was being shuffled from person to person. Often times from one VA to the next the details of the project were lost. In the end, the product received was substandard maybe due to communication barriers in language translation or because the valuable experience and education were lacking. Let’s face it, we’re all in business to profit or we wouldn’t be putting in the long hours of overtime.

    I seriously doubt that seasoned entrepreneurs would devalue their product by putting a cheap price tag on it when it is worth significantly more. I encourage my peers and fellow VAs to keep this in mind when they are faced with the challenge of bidding against overseas, low rate VAs for a business opportunity.

    Hold steadfast in the confidence that your service is higher in price because you are providing your client with a superior product. You are selling a complete business experience and you’ve worked hard to earn that right. And so in closing, keep in mind the old saying “You get what you pay for.”

    Simply put, we are running a business and we are doing it to support ourselves as citizens of our country, where the cost of living is indeed higher than in Asia and India. How long would be in business if we undersold our services? Just wouldn’t be the wisest business practice.

    Read another viewpoint in Kathie Thomas’ blog “Being A VA Doesn’t Mean Cheap.” http://vadirectory.net/blog/2010/09/08/being-a-va-doesnt-mean-cheap/ […]

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