Identify yourself!

I’ve just published my latest newsletter which has an article about identifying who you are when emailing people, particularly if they’ve been added to a list.  It doesn’t matter if they’ve even self-subscribed.  Your newsletter, auto responders and any other emails should identify who the sender is and should also have some kind of signature at the end, again identifying the sender. Don’t assume that people will know.

Co-incidentally, I was participating in a bloggers forum this morning and one of the members posted about his blog and told people how successful he’d been with it, but neglected to give the URL and didn’t have a signature block either.  He was assuming people would visit his profile and click on a link there.

And then I was looking for the postal address of someone else who recently emailed me (and isn’t as yet on my computer database) and I had to search through several emails before finding his postal address.

I encourage you to make sure you always include your name, a signature block and any other identifier that might be important to the people you contact online, whether it be via email or a forum of some sort. Don’t assume people know and don’t assume they will go to the trouble to find that information out. Make it easy on them. It may surprise you what could take place!