Not long ago we had a discussion in the VA Directory Facebook Group about how we go about finding clients. It was a lively discussion and I see this question being asked in many groups, mainly by VAs but also by all other business owners. Overwhelmingly the consensus was word of mouth or referrals. This is awesome and becomes easier down the track when you’ve been a VA or a business owner for a while and you have established your business with a number of clients ... ... but what about when … [Read more...]
Building takes more than one night
A chance comment at a VA forum made me think about building in general. When you're building a house, there's a lot of planning and preparation put into place. The piece of land is checked by a survey engineer to ensure the land is sound and that the building planned will be structurally sound on that land. The architect goes to great lengths to ensure his plans are suitable for the owner's needs. The builder reads the plans, works out what materials are needed and costs involved, who he needs … [Read more...]
Starting out as a VA
On one of the LinkedIn groups for VAs a new VA asked about getting started and landing her first client. Some had been giving her advice about her LinkedIn profile. Below is my (edited) response to her. At LinkedIn people prefer to see photos rather than an illustration. So you might want to consider changing your profile pic. Your LinkedIn profile definitely needs adding to. Have you tried Googling your name? If people knew about you and were looking for you, the results that come up should … [Read more...]
Confused with marketing your VA business?
If you're not clear on what it is you do, or perhaps not clear on how to explain it, it will show, both in your vocalisation and your written word. Recently a new VA went to a networking event and she was unsure how to explain what she does. The people she was meeting with made some assumptions based on what they think an Assistant is and it confused her. They'd not heard of a Virtual Assistant before so she came to ask questions about what she should do and got a number of responses which … [Read more...]
How to get your first client as a Virtual Assistant
One question that is often asked on VA forums is 'how do I get my first client?' and the answers are always forthcoming from those who have already been there. When the new VA gets the answers they nearly always balk at the prospect of having to go out and meet people and network. I believe most of them think that in working at and from home means they will never have to go out into that big wide world again - wrong! You might be operating as a Virtual Assistant but that doesn't you mean you … [Read more...]
10 Surefire Steps to Market your VA Business
Have you wondered how to market your business and get your name out there? Have you wondered how others do it? There are some very simple steps to getting things happening and it very much relates to persistency and consistency - keep at it, even when it seems not much is happening. The reality is you're planting seeds and those seeds need time to grow. Some time ago I wrote a book called "10 Surefire Steps to Market Your VA Business" and it is available as an ebook at my VAShop. Some of the … [Read more...]
Networking for business
On one of the forums I participate a member was asking how to market their VA business and get work. I joined in the conversation and highlighted the importance of networking. My response is below. Networking is a key to developing business and a big part of it. I believe you should be networking both online and offline. I started with offline networking in the early days of my business because there was no Internet then but online networking today is just as important - you need a mixture … [Read more...]