I'm no expert on the topic of Trademarks but do appreciate the importance of having one, or more. I often see this topic being dicussed amongst VAs worldwide and it's important that they avail themselves of this information and important topic. Especially if they've trademarked in their country and think that no-one else can use the same business name as them in another country. That is not the case and Jacqui explains why in her article published today at Flying Solo. TM ® Here's an excerpt … [Read more...]
Creating a Virtual Assistant business
If you're a regular reader of my blog you would have seen last week the post about a VA who had infringed upon two of my trademarks (my business name and my catch phrase) on her website. Her response had been she didn't know and had engaged someone else to do her site for her. Unfortunately ignorance is not bliss in this situation, as in many situations. The reality is she owns her website and is responsible for what is put on the site and even the business name she elects to use. In her … [Read more...]
Do I need a business name?
That's a question I see asked at VA forums often, or a variation on it, asking for suggestions on business names. However, do you really need one? If you don't have a focus, i.e. have no idea what your specific service offerings may be at the start and you're just feeling your way, then a business name may not be necessary. It's probably best to work under your own name till you have some idea. Why? Because when you register a name that's just the beginning and there are a number of … [Read more...]