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Welcome to ACS News
Can't believe January is over already. I've barely caught up with the start of the new year and already a month has passed. I wonder if you feel the same way?
This month I have an article about SEO or Search Engine Optimisation by Sharon Housley, who often provides me with excellent articles.
Search Engine Optimization Resolutions By Sharon HousleySearch engine optimization is a process, one that must always be revisited and adapted as search algorithms are changed by the search engines. Because SEO is a constant process, it is often pushed to the bottom of the "to do list" of marketers. Be that as it may, resolve not to ignore search engine optimization as it cycles its way through your task list. Give search engine optimization the attention that it deserves. There are few things that you can do that will result in virtually "free" traffic, and therefore SEO deserves both time and attention. 1. Unique Titles Every page should have a unique title that relates to what is included on that specific webpage. Do not make the mistake of using the same title on every page on a website. 2. Unique Descriptions Each and every webpage within a website should contain a unique meta tag description. Audit web pages and develop summary descriptions of the page's contents; including critical keywords and phrases. 3. Robots.txt Check the webpage's robots.txt files. An incorrectly formed robots.txt may prevent search engines from properly spidering web pages within a website. 4. Link Building Participate in link building opportunities. Building links will increase a website's popularity and search engines use this as a factor when they weigh search rankings. 5. Integrated Keywords Integrate the appropriate keywords into the websites header tags. There is no point in optimizing a website for keywords that will not convert. Evaluate keywords and phrases that are most effective, and then integrate them into the website. 6. Participate The online conversation is no longer a quiet hum. Find related forums and blogs and become part of the community. Participate in the discussion and post thoughtful comments that relate to your industry. 7. Log Analysis Evaluate your logs to determine the habits of website visitors. If there are pages that a high percentage of potential customers leave your website, be sure to make changes. Evaluate the keyword that attract the website traffic and improve on them. 8. Get Social Social media is a burgeoning market. Develop a comprehensive plant to integrate social media into your 2009 marketing and promotional campaign. Leverage social media websites to increase your websites popularity and exposure. 9. Usability Add alt tags to images on your website. This will increase the searchability of your website. Additionally, these types of tactics will make your website easier for the visually impaired to navigate. 10. Go Web 2.0 Add tutorials, podcasts, RSS feeds, and videos to your website as a part of your marketing strategy. All of these interactive elements and mediums can attract new traffic to a website. Additionally, many web 2.0 elements can be promoted in alternative channels, increasing your website's incoming links. For the coming year be sure to develop a comprehensive strategy to improve your search engine exposure in 2009. About the Author: Book launch and radio interview
Wednesday 11th February, @ 6pm. The Foyer, Bayside Church, Argus Street , Cheltenham (Mel 78:C12). Opening by Rob Buckingham (of Radio LightFM and formerly with Radio 3MP) who wrote the Foreword with an appearance by fellow author Charles Widdowson (of 'Our Favourite Hymns') from Radio LightFM.
Bookings essential. Please fill out the contact form to register your interest in attending, or reply to this email.
Refreshments will be provided and autographed copies of the book will be available for sale at $19.95.
A percentage of proceeds will be given to the Bayside Forever Home, "Acres of Love". Numbers are limited so please get your bookings in soon! We look forward to seeing you there!
The book is a compilation of real-life stories that some might call coincidences but which I consider to be God-incidences. The title is “It Happened By Design”. |
Feel free to forward this newsletter on.
"Australian of the Year"
Thought for the month: When you look at your life, the greatest happinesses are family happinesses. [Bookstore]
Great networks to join: Blogs we read: |
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Need a speaker for your event?“Worth More Than Rubies is a great starting place for moms who desire to work from home. Packed full of practical, useful information as well as the story of Kathie's own journey, I know this will bless many, many women.” ~ Jill Hart, CWAHM.com Are you working for your family or because of your family? This topic really hit home for me. It made me feel good about working from home, I felt validated. Kathie's stories about her family and what it meant for her to work from home and what it meant for her family to have her there just made the whole conference worthwhile. Everything else was a bonus. Where is Kathie speaking this year?
Kathie can speak at your next meeting, seminar, conference or church and you can find her full itinerary at her site. She speaks on the following topics:
About Our Organisation…What is a Virtual Assistant? Think of a corporate office with a Personal Assistant or Secretary who sits outside the bosses' office providing him/her with admin/secretarial support. Now place that PA or Secretary in a different building - still providing that support but contact is done via email and phone instead of face-to-face. Well, that's how a Virtual Assistant (VA) works. We are as close to you as your computer and can do almost anything traditional support staff do - except virtually. You don't need to provide office space, equipment, software or furniture - we have our own! Location no issue as the work is carried out 'virtually' no matter where you are! However, if you need someone locally we can supply. See our list at VA Directory Manage your subscription If you received this by email there will be an edit link or a cancel link at the bottom of the newsletter. Or if this was forwarded to you, click here to subscribe. |
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Hello, my name is Kathie Thomas and you are on this newsletter list because you have subscribed to my website. Or perhaps we've met and you've given me your business card so we could stay in touch. Welcome to all new subscribers. 
This week an interview with 
